Rebranding AtTea Sg
- kAi Gwee
- Oct 22, 2024
- 1 min read
Updated: Jul 10
ATTEA \ 2024 \ BRANDING \ PACKAGING DESIGN
Redesigning AtTea SG: A Fresh Take on Bubble Tea Branding
In early 2024, AtTea SG commissioned me to redesign their cups for the AtTea 2.0 rebranding. Known for its fresh, double-brewed tea and single-use tea bags, AtTea wanted a design that reflected its premium quality and bold identity.
Concept & Execution
Working with BaoConcepts, AtTea SG’s master franchisee, I explored various concepts, focusing on typography and material selection. The final designs - one iridescent and one metallic highlight the brewing process and layered flavors. I also proposed a new slogan, “One Sip Perfection,” reinforcing AtTea’s dedication to quality.
Production & Results
Through multiple design iterations and mock-ups, we refined the visuals before finalising the artwork for production in China. Coordinating with suppliers ensured a seamless transition from concept to reality.
Impact
This project demonstrated my ability to manage branding, typography, and production coordination, turning a vision into a tangible, impactful design. Seeing my work in stores was a rewarding testament to the power of thoughtful branding.
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