PAUL Bakery 2014 Voucher design

During the late 2014, I was commissoned to work on PAUL Bakery voucher and voucher envelope design.

Below are some of of my design concepts:

I started off with the designs of the voucher envelopes. I was trying to create something that is different from the usual envelope style.

This design allows the envelope to be customised to different promotions. The stretch where the PAUL logo is, allows for customised stickers to be produce and stick over it. During Christmas, a Christmas theme sticker can be designed and stick over it.

This design is slightly more elaborate and costly to produce as it involves a production of both the envelope and sticker.

This design was meant to represent PAUL as a restAurant. The back of the voucher with artwork of the cutleries when slot into the envelope will make it look like a set.

Next up was the design for the vouchers.

Over the counter poster design.

TA-DA! The end results

#PAULbakery #voucherdesign #graphicdesign